Advertisers and publishers compete for attention on countless digital platforms. The Adsterra network connects advertisers with a broad global audience and publishers with high-earning monetization solutions. Here’s our comprehensive Adsterra Review in 2024, including its features, benefits, and possible downsides.
What is Adsterra?
Adsterra is a leading digital advertising network with robust solutions for publishers and advertisers. Established in 2013, it has swiftly become a global player in the advertising industry, serving over 30 billion ad impressions every month across more than 248 countries.
Unlike conventional ad networks, Adsterra focuses on providing high-quality traffic and sophisticated targeting options to ensure maximum ROI for its clients. It’s a platform that caters to a variety of ad formats and devices, making it a versatile choice for businesses of all sizes.
How Does Adsterra Work?
Adsterra operates on a Cost-Per-Action (CPA), Cost-Per-Click (CPC), and Cost-Per-View (CPV) basis, offering a range of monetization methods to suit diverse business needs. Advertisers can target their audience based on various parameters such as geographic location, device type, and user behavior, ensuring their ads reach the most relevant audience.
Publishers, on the other hand, can monetize their websites or blogs by displaying Adsterra’s ads. With its intelligent ad placement and high eCPM rates, publishers can significantly boost their income.
How to Set Up an Account with Adsterra
Sign up for Adsterra to get started with digital advertising. The registration process is relatively straightforward, as detailed below:
Step 1: Visit the Adsterra Website
Start by visiting the official Adsterra website. The interface is user-friendly, making it easy for first-time users to navigate. On the landing page, you’ll find two options: “I’m a Publisher” and “I’m an Advertiser.” You can choose the option that suits your needs.
Step 2: Sign Up
On the right side of the webpage, click the “Sign Up” button. You’ll be required to provide some basic details such as your name, email address, password, and Skype ID (optional). Make sure to use a valid email address, as Adsterra will send a confirmation link to this address.
Step 3: Confirm Your Email Address
Check your email for a message from Adsterra. Verify your account by clicking the confirmation link in the email. Please check your spam or junk folder if the email does not appear in your inbox.
Step 4: Log In to Your Account
Once you’ve confirmed your email address, log in to your new Adsterra account. Here, you’ll find a dashboard with various features and settings.
Step 5: Complete Your Profile
To complete your profile, navigate to the “Profile” section. The more detailed your profile is, the easier it will be for Adsterra to match you with suitable advertisers or publishers.
Step 6: Set Up Your Payment Details
Next, set up your payment details under the “Billing” section. Adsterra supports various payment methods, including Wire Transfer, PayPal, and Bitcoin. Choose the one that works for you.
Step 7: Start Using Adsterra
Now that your account is set up, you’re ready to start using Adsterra! If you’re a publisher, you can begin placing ads on your website, and if you’re an advertiser, you can start creating ad campaigns.
Creating a Campaign on Adsterra
For advertisers, navigating the campaign creation process is integral to launching successful ad initiatives. Here’s an overview of how you can set up your campaigns with Adsterra:
Step 1: Setting Up Your Account
The first step in creating a campaign on Adsterra is setting up your advertiser account. Sign up as an advertiser on Adsterra. Fill in the required details and verify your account to get started.
Step 2: Define Your Campaign Goals
Before launching your campaign, it’s crucial to define your goals. Whether you’re aiming for more website traffic, higher conversion rates, or increased brand awareness, having a clear objective will guide your campaign strategy and help measure its success.
Step 3: Choose the Right Ad Format
Adsterra offers various ad formats, each with its unique advantages. You can choose the one that aligns best with your campaign goals and target audience. For instance, popunders are great for promoting products or services, while display banners work well for brand awareness.
Step 4: Set Your Targeting Parameters
Adsterra’s advanced targeting options allow you to reach your ideal audience. You can target based on geography, device, browser, operating system, and more—the more specific your targeting, the better your chances of reaching the right people.
Step 5: Set Your Budget and Bidding
Next, decide on your campaign budget and bidding strategy. Adsterra operates on a Cost-Per-Action (CPA), Cost-Per-Click (CPC), or Cost-Per-View (CPV) model, so choose the one that best suits your campaign goals.
Step 6: Launch Your Campaign
Once you’ve set up everything, it’s time to launch your campaign. Monitor its performance regularly and make necessary adjustments to optimize your results.
Ad Formats at Adsterra
Adsterra offers a range of ad formats, ensuring there’s something to suit every campaign and target audience. Here’s a closer look at what’s on offer:
1. Popunder Ads
Popunder ads are a popular choice among advertisers for their high visibility. They open in a new browser window beneath the current one, ensuring they don’t disrupt the user’s browsing experience. When the user closes their main browser window, they are presented with the popunder ad, increasing the likelihood of engagement.
2. Banner Ads
A classic in the world of online advertising, banner ads are displayed on web pages and come in various sizes. Adsterra offers standard IAB sizes as well as custom ones to fit your needs. These ads are excellent for building brand awareness and driving traffic to your website.
3. Direct Link Ads
Direct link ads are essentially clickable URLs that redirect users to your landing page. They are easy to integrate and provide a seamless user experience. These ads can be placed anywhere, including social media posts, blog articles, emails, and more.
4. Push Notifications
Push notifications are short messages that appear directly on a user’s device, even when they’re not browsing the web. They offer high engagement rates as they are hard to ignore and can be personalized based on user behavior.
5. Interstitial Ads
Interstitial ads are full-screen ads that cover the entire interface of an app or website. They usually appear at natural transition points, like between different sections of content, ensuring minimal disruption to the user experience.
6. Native Ads
Native ads blend seamlessly with the website’s content, making them less intrusive and more engaging. They can take the form of articles, infographics, videos, and more and are designed to match the look and feel of the platform they’re on.
7. Video Ads
Video ads are a powerful tool for storytelling and engaging users. Adsterra offers various video ad formats, including pre-roll, mid-roll, and post-roll, allowing advertisers to choose the best placement for their content.
Pros and Cons of Using Adsterra
Every ad network has its advantages and limitations. Adsterra is no exception, and understanding these can help you determine if it’s the right fit for your advertising or monetization needs.
The Pros
- Advanced Targeting Options: Adsterra’s targeting options are comprehensive, allowing you to reach highly relevant audiences.
- High-Quality Traffic: The network is committed to quality, maintaining strict standards to ensure that ads reach legitimate users.
- Robust Reporting: Access to detailed and comprehensive reports that provide insights into ad performance and audience behavior.
- Global Reach: Adsterra’s network spans across the globe, offering access to international markets.
The Cons
- Learning Curve: The platform’s extensive features may be overwhelming for beginners, requiring time to master.
- Customer Support: While generally responsive, some users report inconsistent customer support experiences.
Pricing Plans for Adsterra
Adsterra offers a variety of pricing plans to suit different advertiser budgets and objectives. It’s essential to choose the plan that complements your campaign goals and aligns with your return on investment expectations.
CPM (Cost Per Mille)
In the CPM model, advertisers pay for every thousand impressions their ad receives. This model is ideal for businesses looking to increase brand awareness. Several factors affect the cost, like the location, device, and traffic quality.
CPC (Cost Per Click)
In the CPC model, advertisers pay for each click their ads receive. This model is suitable for businesses aiming to drive more traffic to their websites. Cost per click varies depending on keyword competition.
CPA (Cost Per Action)
For campaigns focused on specific actions, such as lead capture or sales, the CPA model ensures you only pay when a predefined action is completed, maximizing your conversion value.
CPI (Cost Per Install)
App marketers benefit from the CPI model, where they pay for each app install directly attributed to the ad, offering a direct correlation between ad spend and app success.
Pricing Models for Adsterra
Adsterra’s pricing models determine how publishers are compensated for hosting ads on their websites or within their applications.
Revenue Share
Under the revenue share model, publishers receive a percentage of the ad revenue generated. This model is often used for display and video ads.
Flat Rate
With the flat rate model, publishers receive a fixed payment for a specific placement, regardless of the ad’s performance. Flat rates are helpful in forecasting revenue and offering consistent payments.
Conclusion
As a leading ad network, Adsterra provides powerful technology, reliability, and tailored ad experiences. Adsterra offers a suite of solutions that can boost your performance and profitability, whether you are an advertiser or publisher looking to monetize your online real estate. Adsterra offers a variety of ad formats, strong targeting capabilities, and transparent reporting, making it an excellent choice for digital advertising. The key to unlocking its full potential, however, is scrutinizing its features against your specific needs and goals. In 2024, Adsterra is a great option for anyone venturing into digital advertising for the first time or looking for a new partner to take their campaigns to the next level.
